There’s a new smartphone coming to town from HTC and it has a Fuze.

The wizards at HTC have been working on revamping their entire line of Microsoft Mobile devices based on their own TouchFlo technology. With the iPhone being the new standard for high tech handheld devices, most manufacturers have been scrambling to imitate the technical features of the iPhone. This is a welcome change for the smartphone industry which had not seen any real innovations for some time until Apple showed up.

The new Fuze will sport some impressive features such as a 2.8“ flush touchscreen, 512MB of ROM memory (288MB RAM), a redesigned slide-out keyboard, the all new TouchFlo 3D interface, 3.2 megapixel autofocus camera with flash, TV out capability, and an accelerometer.

Some other features that round out the list are:

• Windows Mobile 6.1 Professional
• Quad-band GSM, tri-band HSDPA/WCDMA
• GPS enabled
• Bluetooth 2.0 with EDR & A2DP
• Wi-Fi
• microSD slot capable of 32GB SDHC cards
• Microsoft Office
• Opera web browser
• Magnetically suspended stylus that activates screen when removed

The Fuze runs WM Pro, yet has a familiar smartphone look and feel. On the front of the phone, it has a ‘Home’ and ‘Back’ button instead of the usual Windows ‘Start’ and ‘OK’ buttons. At the bottom are the Send and End buttons. Neatly packed in the middle is a deceptively flush 4-way navigation pad that was hard to find at first. HTC chose a more minimalist look to the phone keeping the number of buttons to a minimum and having most of them flush to the device. Like the iPhone, the Fuze has a glossy plastic body that loves fingerprints. A screen protector is included and highly recommended as you’ll be touching the screen quite a bit.

Overall the device performs well though power users may balk at the smaller screen size and smaller keyboard. This device is aimed less for the road warrior and more at the consumer level.

The Fuze will be available through AT&T and is expected to launch near the end of October.